Poster logo

These are the logos for Atlantic Records which is the record label that signed Jess Glynne. I've started to make my poster advert for my video/song. These are a choice of their present and past logos which will go on my poster.

Risk Assessment

Risk: Filming up on berry head I was close to the edge of the cliff so there was the risk of me falling off or dropping the camera and equipment off
Precaution: Not standing too close to the edge when filming and take caution when using the camera. There is a strap on the camera so I can tie it around my wrist.

Risk: When I did the filming of the boy driving the car it could have distracted him and he could have crashed the car and we could have had an accident
Precaution: Film it when the car is parked/stationary or just do it on a quiet road so he can just drive slowly.

Risk: Slipping on the wet rocks or seaweed when I went down the beach
Precaution: Chose somewhere different to film where it was fly and dry

Cast

For my video I used more than one person throughout. My video was about a couple who had broken up so I used a boy and a girl. I used a third model to be the main artist who is going to mime the chourus.

Filming- Good and bad

When I was out shooting for my video I went out numerous times to get more footage. The main problem with this was that the first time I went out it was really sunny so was able to stay out for a while not worrying about if it was going to rain. The sun was also a problem though because when I was doing scenic shots it was reflecting on the water and was washing out everything else. The second time I went to go out filming the weather was the opposite and was grey and rainy so the quality and lighting is going to vary. Another good thing was the places I went filming were quiet so there was no distractions and this made filming easier as there was no one round that could cause a problem. It was windy though around the sea so when I was filming handheld it made it difficult because it was hard to keep the camera still.

Initial ideas

Locations/Props

Props:
Speaker
Mobile phone
Changes of clothes
Video camera
Umbrella

Digipak research

Adverts for albums

This magazine advertisement is for Rihannas album 'Rated R' which is her her 4th studio album. This album advertisement is very secretive. The title that immediately stands out is 'Rihanna, The new album' and not the actual name of the album and because the album is so small and out of place you almost have to search for it, enhancing the secret factor of the advert. The main image is dark/saturated and she is holding her right eye. This secrecy may confuse the audience and make them question why she is doing this. Another feature in the background is the R to the right of the main image. This can either mean Rihanna or Rated R which again confuses the audience as it is unclear. The audience may feel intrigued through all this mystery and buy the album to see how much Rihanna has changed. The style of this album is punk/rock and therefore may attract a new fan base.

The main image on this album is the most eye-catching image and is the selling point. Like the above album the title is relatively small in comparison to the main image, allowing the audience to mainly focus on the artist and the artist to be known for herself. The shot of the image is a medium long shot and is at eye level. This allows the audience to connect with the artist. She isn't wearing any clothes in the photo which appeals to a male audience as well. This is voyeurism. As I have bought this album I also know that on the sleeve of the album there is a cotton candy scent, which could also attract the audience’s attention and encourage to buy the 
album as this is something new and different.


This magazine advert has used the same image and font from the album to make both recognizable to people wanting to buy the album. The clean, empty black section at the bottom allows allows the writing to be seen and stand out. The colours used are the same as those used in both the album cover and the genre of pop rock. As this is her debut album, the use of B.o.B's name entices people to buy the album because of that track. The photo is a mid shot of the artists face looking at the camera. This makes the audience feel that she is focusing on them.

This magazine advert for Olly Murs' new album has used the actual album cover to promote it which makes is clear what album is being advertised. On the right hand side of the picture are promotion facts about the album, which catches the audiences attention. The font choice is quirky and is easy to read. There isn't too much writing which makes it easy to read and gets the point across. The main text is the artists name and the name of his album. It is the most important part of the advert so it is in big bold writing in comparison to the other bits. He has used light, pastel colours which represents his genre-pop. The main/only image is a body and head shot of the artist looking directly at the camera, engaging with the audience. Olly Murs is appealing to teenage girls which is probably his main audience. This poster is going to attract them because of the big picture of the artist. 

Digipak template

Digipaks

Digipak is a patented style of optical disc packaging, and is a registered trademark of AGI-Shorewood, an Atlas Holdings LLC company. Digipaks typically consist of a gatefold (book-style) paperboard or card stock outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside. Digipak-style cases grew in popularity among record labels and recording artists in the early 2000s.
Digipak-style packaging is often used for CD singles or special editions of CD albums and the tall DVD Digipak (DVDigipak) is used as a premium package for DVDs and DVD sets. Such packaging is less resistant to abrasion than jewel cases, so it tends to show signs of wear relatively quickly.