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Thursday, 5 May 2016

Adverts for albums

This magazine advertisement is for Rihannas album 'Rated R' which is her her 4th studio album. This album advertisement is very secretive. The title that immediately stands out is 'Rihanna, The new album' and not the actual name of the album and because the album is so small and out of place you almost have to search for it, enhancing the secret factor of the advert. The main image is dark/saturated and she is holding her right eye. This secrecy may confuse the audience and make them question why she is doing this. Another feature in the background is the R to the right of the main image. This can either mean Rihanna or Rated R which again confuses the audience as it is unclear. The audience may feel intrigued through all this mystery and buy the album to see how much Rihanna has changed. The style of this album is punk/rock and therefore may attract a new fan base.

The main image on this album is the most eye-catching image and is the selling point. Like the above album the title is relatively small in comparison to the main image, allowing the audience to mainly focus on the artist and the artist to be known for herself. The shot of the image is a medium long shot and is at eye level. This allows the audience to connect with the artist. She isn't wearing any clothes in the photo which appeals to a male audience as well. This is voyeurism. As I have bought this album I also know that on the sleeve of the album there is a cotton candy scent, which could also attract the audience’s attention and encourage to buy the 
album as this is something new and different.


This magazine advert has used the same image and font from the album to make both recognizable to people wanting to buy the album. The clean, empty black section at the bottom allows allows the writing to be seen and stand out. The colours used are the same as those used in both the album cover and the genre of pop rock. As this is her debut album, the use of B.o.B's name entices people to buy the album because of that track. The photo is a mid shot of the artists face looking at the camera. This makes the audience feel that she is focusing on them.


This magazine advert for Olly Murs' new album has used the actual album cover to promote it which makes is clear what album is being advertised. On the right hand side of the picture are promotion facts about the album, which catches the audiences attention. The font choice is quirky and is easy to read. There isn't too much writing which makes it easy to read and gets the point across. The main text is the artists name and the name of his album. It is the most important part of the advert so it is in big bold writing in comparison to the other bits. He has used light, pastel colours which represents his genre-pop. The main/only image is a body and head shot of the artist looking directly at the camera, engaging with the audience. Olly Murs is appealing to teenage girls which is probably his main audience. This poster is going to attract them because of the big picture of the artist. 


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